Flagship Programme

WeBBB programme participants
The Framework

WeBBB is a transformative programme crafted to cultivate a new generation of bold, distinctive women leaders. It outlines a strategic initiative to develop high-impact women technopreneurs through a Beyond Economics framework — an innovative approach that redefines entrepreneurial success beyond financial metrics, aligning with national priorities for inclusive, innovation-driven economic growth.

WeBBB is a holistic personal and professional development framework designed to empower women to grow with confidence, competence and purpose. It goes beyond skills training: it is a transformational journey that nurtures women to become financially aware, mentally strong, professionally presentable and ethically grounded — enabling them to thrive in both life and business.

The Four Pillars

W

Wealth

Building financial awareness and a wealth mindset that turns ambition into sustainable enterprise.

A financially empowered woman is confident, independent, and decisive.

  • Financial awareness and wealth mindset
  • Personal and business financial management
  • Understanding personal value and pricing
  • Building sustainable income streams
B

Brain

Strengthening mental resilience, leadership mindset, and strategic thinking.

A strong mind shapes strong actions.

  • Growth mindset and positive thinking
  • Emotional intelligence and self-leadership
  • Decision-making confidence
  • Strategic and critical thinking skills
B

Beauty

Building professional image, personal branding, and confident self-presentation.

True beauty begins with confidence and authenticity.

  • Professional appearance and grooming
  • Body language and first impressions
  • Confidence through personal style
  • Image alignment with personal and professional goals
B

Behaviour

Cultivating professional conduct, ethics, and impactful communication.

Behaviour reflects character, values, and leadership presence.

  • Effective communication skills
  • Professional etiquette and workplace ethics
  • Self-discipline and positive attitude
  • Interpersonal skills and teamwork
Dato' Hajah Faridah A.Jabbar, Founder
Founder’s Message

The Women Entrepreneurs Programme in Technology, Innovation & Economy was born from a deep belief that every woman carries extraordinary potential — not only to succeed in business, but to lead with purpose, integrity and lasting impact.

In today’s rapidly evolving world, women must be equipped not only with technical skills and business knowledge, but also with confidence, resilience and ethical leadership. This is why WeBBB was created — to nurture bold, distinctive women who are ready to shape the future economy.

WeBBB is more than a programme. It is a movement. It is a journey of transformation. And it is your platform to lead with excellence.

Dato’ Hajah Faridah A.Jabbar

Founder, UTL Academy

Find Your Shade

Soft Skills

Soft Skills

Discover your strength, refine your soft skills, lead with confidence. A transformative module helping women entrepreneurs discover their unique strengths, leadership style and personal brand — with the interpersonal, communication and emotional intelligence skills required to thrive in a competitive digital economy.

Certifications

Certifications

A professional competency programme designed to validate and strengthen essential soft skills, leadership qualities and personal effectiveness. It recognises individuals who demonstrate excellence in communication, emotional intelligence, ethical leadership and professional conduct.

Entrepreneurship

Entrepreneurship

A flagship development programme helping women entrepreneurs discover their unique business identity, leadership style and competitive advantage — transforming ideas into sustainable ventures through strategic thinking, innovation and ethical business practice.

Programme Objectives

01

Identify their entrepreneurial strengths and market positioning

02

Develop viable, scalable and innovative business models

03

Build strong personal and corporate brands

04

Apply digital and technology tools for business growth

05

Practice ethical, inclusive and sustainable entrepreneurship

Core Competencies

Entrepreneurial Mindset & Opportunity Recognition
Business Model & Strategy Development
Financial Literacy & Funding Readiness
Digital Marketing & E-Commerce
Innovation, Technology & Automation
Customer Experience & Relationship Management
Risk Management & Business Resilience
Governance, Compliance & Ethics

Learning methodology

  • Business clinics & mentoring
  • Startup simulations & case studies
  • Pitching & investor-readiness sessions
  • Market validation projects
  • Digital tools workshops
  • Peer learning & mastermind groups
First WeBBB convocation
Our Historical Day

The 1st Convocation of the MADANI Women Empowerment Programme: Creating Distinctive Womenpreneurs marked the successful outcome of this transformative initiative. We were deeply honoured to have the Deputy Prime Minister, YAB Dato Seri Haji Fadhillah bin Haji Yusoff, officiate the event and lead the convocation procession for 400 graduating participants, together with YB Datuk Seri Dr. Noraini Binti Ahmad, Deputy Minister of Women, Family and Community Development.

This historic milestone celebrates excellence, empowerment and the future of women entrepreneurship — dreams fulfilled, confidence built, and futures transformed.

Assessment & certification

Participants are evaluated through:

  • Business plan development
  • Product / service validation
  • Sales & growth performance metrics
  • Pitch deck presentation
  • Leadership & professionalism review

Programme outcomes

Graduates leave equipped to:

  • Launch or scale sustainable businesses
  • Build strong entrepreneurial identities
  • Increase revenue and market reach
  • Attract partners and investors
  • Lead enterprises with confidence and integrity
FAQ

Our doors are open to everyone, regardless of gender or background. While our flagship WeBBB initiative focuses on empowering women entrepreneurs, all our programmes welcome anyone ready to sharpen their entrepreneurial edge.

WeBBB 2.0

WeBBB positions Malaysia’s women entrepreneurs as a premier ecosystem — producing high-impact founders, innovators and job creators who drive inclusive national growth.